Niche specialist industries and services

We’ve all heard the expression ‘jack of all trades, master of none’, and what it means is that in order to be a specialist, you need to know how to do something really well rather than know how to do loads of things moderately well. There’s real value in working in a niche industry and being the go-to experts on that subject or service. It makes it easier to market your unique value proposition and target the right customers looking for precisely what you’re offering. Here are a few niche specialist industries and services that have done exactly that.

Conscious consumerism

In recent years, sustainability and the environment have become a focus for more and more people, and that’s led to a niche market for vegan, eco-friendly and cruelty-free products. The conversation around recycling and waste has changed and now more of us are seeking alternatives to our usual products that do less harm and reduce our carbon footprint. Companies like All Green are targeting these customers with products that help consumers reduce their waste with composting. Understanding the demand for conscious purchasing and sustainable living has made it possible for companies like this to thrive in a way that they wouldn’t have been able to ten years ago.

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Plastic moulding

Plastic injection moulding is a manufacturing process which enables business to product parts in mass quantities to an identical mould, injecting molten materials which then set to a specific shape and design. It’s a service that can be used by a variety of industries, from aviation and packaging to medical sectors and the possibilities it provides are virtually endless. Injection moulding can be used for common items like remote control casings, bottle caps or medical supplies like syringes right up to car body parts. It’s an effective way of producing thousands or even millions of identical parts from a single mould.

Coworking spaces

Flexible and hybrid working is a more common occurrence in businesses today, and the demand for collaborative workspaces has increased as a result. This is a niche service that has caught the attention of businesses of all sizes, but it’s of particular interest to smaller start-ups who may not have the funding for a permanent office space or who work with a remote team and only need a workspace on occasion. Similarly, it appeals to a generation of environmentally conscious workers who value a shared economy, allowing people to share resources and network with like-minded people.

Online tutoring

In addition to workers needing remote solutions, children and students also require ways to learn from home, and as a result online tutoring is a niche that more and more students are in need of. For those highly proficient in specific subjects, and with teaching experience, it’s a way to teach students from all over the world from the comfort of home using video conferencing tools. Likewise, some companies create courses that students can take part in at a pace that suits them while still learning the necessary skills.

Cybersecurity

Cybersecurity has been getting a lot more interest in recent years as more large-scale data theft attacks have hit the headlines. The digital forensics niche enables professionals to investigate attacks after they’ve occurred to record digital evidence and prepare reports of what occurred, an assessment of the damage and how they can protect themselves going forward. Any business who’s experienced the devastation of a cyberattack will know just how fearful it can make you to continue using online services and running a business without the worry of another attack, and that’s where digital forensics specialists offer value.

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Final thoughts

Working in a niche industry makes it easier to target specific individuals with your products or services, as you’re not trying to appeal to a broad range of people. It also makes it simpler to position yourself as the experts in your chosen niche as you’re not facing as much competition as you would be in a vastly populated sector. From manufacturing to digital protection, eco-friendly products and services that make it easier to adapt to new ways of living and working, niche industries can be found in all sectors and work to meet a specific need.